Too much noise?

ABSTRACT
“There is ample evidence that environment has a role in shaping the physique, behavior and function of animals, including man, from conception and not merely from birth. The fetus is capable of perceiving sounds and responding to them by motor activity and cardiac rate change.” Lester W. Sontag, The Fels Research Institute.

ENTROPY: realize.relax.reflect

The life in Dubai became continuously crowded, busy with all the construction sites noise, cars, traffic, continuous modifying process, all lead me to think about something that has a big effect on on us but we are not fully aware of how overwhelming our lives became by none other than noise pollution in our city. My campaign is about “noise awarness” , will be fun as well as educational, talking about the problem causes possible solutions by responsible causers, branding would include billboards, brochure, T.Shirts..etc, trying to point out the problem and somehow contribute to it even by little, so maybe there can be a change.